There’s nothing better than finding wisdom in blue. With a unique potential among the endless shades of blue, it is important in Feng Shui and recommended by the psychology of color. It is an essential color for many areas of the human development.

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Along history, blue had a transformation along with mankind. Having a complex beginning in certain societies, such as the pre-historic, Ancient Rome and the Middle Age, blue started to receive value during the ninth century, according to Michel Pastoreau, in his book “Blue: the history of a color”.

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Used in background images of religious stained glass in churches, Pastoreau points out that “the change of concept happened due to the medieval theology, according to which, light is the only part of the sensitive world that is both visible and immaterial. And if color is light, then it is part of the divine by nature. That way, blue, the color of the sky, is given a celestial value”. Later, this idea was reflected in the Royal and Sovereign Houses.

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Blue is one of the basic elements in Feng Shui. According with this millenary belief, blue has the power to make a place calm, stable and balanced. It is especially good for study areas, since blue allows people to enter a state of peace. It’s also great for times of rest. In the work area, it helps people concentrate and focus on their work. According with Feng Shui, blue helps people lose weight. Because it calms people down, blue helps control anxiety, which is one of the reasons behind obesity.

According with a study of perception of colors, blue is related with confidence, kindness, rationality and self-control. This is many people’s favorite color, because according with specialists, people feel safer when there is some blue around them.

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This fact has even influenced the industrial development of humans, specifically in the commercial and advertising field. According with the company ‘Color Marketing Group’, 93% of what we buy is based on visual perception, and 80% of clients say they can recognize a brand based on the colors they use in their corporative image, and blue is one of their best allies.

Because it offers us honesty and security, it also strengthens the external perception of an object or a person, but it can also stablish our emotions and feelings. Blue is definitely a wise choice when considering almost any activity.

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