One of the biggest weaknesses that have the women are the jewels, however, we can rarely find jewelry that express our personality and style and at the same time be accessible. But one of the brands that incorporates these features in the design of jewelry that inspire love in the world is Pandora. Something that supports with its 10,000 stores, located in 90 countries, on 5 continents.
This recognized brand of the jewelry world began its history in 1982 in Copenhagen, a city where the Danish goldsmith Per Enevoldsen and his wife Winnie begin to market on a small scale, jewelry pieces imported from Thailand. Success would not wait and, after several years as wholesalers, in 1989 they decided to make their own jewelry, by creating a company in China, being the Gemopolis Industrial Estate on the outskirts of Bangkok the chosen area to install the Pandora manufacturing center.
However, the global success does not come until 2003, thanks to the most iconic jewel in the universe of Pandora, the famous bracelets “charms”, consisting of a leather cord, gold, silver or cotton, which it is added several “charms” or hanging pieces that each woman integrates into a single design, according to her style and preferences. You just have to discover all models of bracelets and charms and dare to combine them.
Initially launched in the Danish market in 2000, the increase in demand for this bracelet not only create a new segment of jewelry, but soon arouse great interest in jewelry Pandora in Denmark and in the rest of the world; to the point that soon will be added to the offer new collections of rings, necklaces, pendants, earrings and “charms” that even today, are released quarterly.
This strategy allowed Pandora increase sales in 2011 to stand as the third of the largest jewelry companies in the world, surpassed only by big brands like Cartier and Tiffany & Co. Since this is a position that has managed to maintain even today, thanks to the loyalty of customers in two of its major markets, such as Europe and the United States, which accounts for 90% of sales.
Thus it was born a new concept in jewelry, characterized by artisan design of each piece, using the finest materials and care in the smallest details, to give life to a piece of the highest quality, with a wide variety of exclusive, elegant and feminine designs, with affordable prices, that identify and position the brand at present.
Jewelry can be unique, but with Pandora, this concept takes on another level even more personal; so if you want jewelry with endless combinations for different styles and occasions, but especially to be able to create them yourself, Pandora is the right choice.
ALFA