JEWELRIES IN THE WORLD 2.0

Gone are the days where advertising was only made on billboards and television commercials. Currently the technology and the internet have been commissioned to revolutionize the world in a big way for jewelry is almost mandatory to have a social network and thus point to the “marketing” of their products.

Something to note is that although today jewelers choose to make their promotions in the 2.0 world, this was not always so. Unlike countless brands of clothing and products in general almost immediately immersed in the world of social networks; jewelers took a little longer to do so, as they believed they would lose the exclusivity of their garments.

A disadvantage in the virtual world of jewelry through social networks is reflected in that promote their products to get the opinion of potential buyers, but tend not to interact with users in general to not lose their status luxury brand.

So why did you choose to advertise on social networks? Analysts have found that it is much easier to get the product through a social network as twitter, facebook or instagram because for several years people spend more time browsing than watching TV or listening to the radio. However, pinterest or youtube have also proved to be good choices for advertising.

Jewelry stores with the greatest presence in the social networks are the biggest Tiffany & Co 2.9 million followers and Cartier just under a million followers, and this is only referring to the social network instagram without counting the number of followers they could have on other web sites listed above.

Because the market of jewelry products is made almost entirely of women, companies have chosen to create profiles on the social network pinterest, as it is proven that 60% of its users are women; stating that people who browse on this network often buy more products than the people that browse in twitter or Instagram.

In addition to using social networks to marketing their products, jewelers use them as a way to strengthen its corporate image and provide confidence to the buyer; as some users confirm they prefer to buy products to companies that have profiles on social networks, compared to those that do not.

Achieve a good reputation and maintain a status in the world of jewelry is usually easier thanks to social networks. What is important is to continuously update of the products; responding to the views of users, otherwise, the networks can get to make the worst enemies of a brand.

 jewelry, technology, networks, social, Instagram brands, importance, currently world, youtube, facebook, twitter, marketing, positioning