The ‘Art Deco’ is one of the currents that has been great ally of the jewellery, almost from its beginnings. The ‘Art Deco’ Arises in the middle of the decade of the 20, in the eternal Paris. It was during the International Jewellery Exhibition that the ‘Art Deco’ Surprised the lovers of beautiful garments for its versatile style, able to accompany the woman of society in any kind of occasion.
The ‘Art Deco’ has a unique potential compared to other trends in jewellery, such as ethnic or bohemian. This well has been transformed from its earliest beginnings, still considered a modern style, despite its long history.
The goldsmith, Immaculate Aroca explains that the ‘Art Deco’ has some fairly common features. “These are the great ornamentation, exotic pieces, provoked by transatlantic travel and oriental areas that were popularized at that time, the use of luxurious materials and very worked, colourful very striking or geometric shapes.”
“From all of this, the splendid jewels of the time, of which Luis Cartier, with his modernity, was his highest representative. Modernity that was already evident in its way of understanding jewellery as a fashionable addition. And in that Exhibition was not with the rest of fellow professionals, but in the Pavilion of Elegance, surrounded by fashion designers. ”
That is, thanks to the ‘Art Deco’, Jewels became the ideal complement in any feminine ‘look’. In its beginnings it produced the visual effect that jewels are the final touch of a wardrobe, whether casual, semi – formal, or elegant and ready to dazzle in social events.
Another bulwark of the ‘Art Deco’ Is the way in which it was nurtured from other artistic currents, emerging as the last great global art, that is to say, the last art capable of being represented in different disciplines, be it decoration, architecture, or fashion.
“It seems logical to think then that,” says Aroca, “all this globalism would also pour into the jewels, and receive varied influences. For example, figures and designs were mainly affected by geometrization, thanks to cubism and artists such as Braque, Picasso; Or Mondrian’s Supremacy or neoplasticism. Although undoubtedly one of the greatest influences came from futurism, whose imagery ended up endowing jewellery with processes that wanted to simulate the movement of revolutionary machinery for the time.
Jade from the East with the coral were the primary materials of the ‘Art Deco’ and its eternal popularity. Regarding the elaboration work, we thank the ‘Art Deco’ The introduction of lacquering in goldsmithery. Egyptian motifs were mixed with romantic themes that made their way with great harmony in the field of jewellery, fashion, and the good world view. Long live the eternal ‘Art Deco’.
ALFA